Olympics Get “A Taste Of India”
Amul is known to be extremely prompt with their ad campaign, never missing out on a contemporary issue. Unfailingly, Amul covered the Olympics with equal fervor.
1. The Sponsors of the Indian Olympic team, Amul has wished the Indian team to target gold medals. The Ad reads ‘On Your Maska, Get Set! Gold
2. Amul has never shied away from taking on political controversies either. The Suresh Kalmadi- Ajay Maken Olympic issue being another one-
3. Amul on the brouhaha about the “Mystery Woman” in red, who marched with the Indian team during the London Olympics opening ceremony, along side Sushil Kumar-
4. Amul congratulating shooter Gagan Narang who became India’s first Olympics medalist at the 2012 Games-
5. Their latest ad is dedicated to MC Mary Kom, India’s first woman boxer to win an Olympic medal. Mary Kom won a bronze medal at the London Olympics in the 51-kg category and won a billion hearts.